Every Door Direct Mail
(EDDM)
The Most Affordable Way to Send Direct Mail
Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target mailers to specific neighborhoods as cost-efficiently as possible, all without a mailing list! Simply put, it’s a great way to reach more customers, increase revenue, while still keeping costs down.
Benefits of EDDM
- No mailing list required (nor do you have to purchase a mailing list)
- Pay postage prices that are a fraction of the cost of presort standard bulk mail (as low as 15.4 cents!)
- You can design larger postcards, and still pay less than you would with other bulk mailing services
- Great for businesses and individuals who want to target a geographical area
To make the whole process easier, we also offer a full EDDM service. We take care of all of the bundling, paperwork and delivery to the Post Office for you to save you the extra time and work involved with getting your EDDM mailers delivered. And the best part of all, postage prices are only 15.4 cents, and you don’t need a postage permit!
EDDM compared with direct mail
customers:
“One of the biggest problems we have had in past years with bulk mailing is the timing. While we were able to mail to our own mailing list, we could not depend on the P.O. to deliver it on a consistent time frame. Sometimes they would deliver in a few days and other times they would deliver in two weeks. This was our biggest problem with direct mail. But EDDM seems to have solved that. Since we do all the sorting right down to the carrier level, we know when we deliver that tray to the P.O., it will be in the customers mail box the next day. This is a huge factor in direct mail campaigns, especially if you are doing a sale.”
“ I produce EDDM mailers for my customers every day and many say they love it. I will agree that a targeted mailer is more accurate but that only works for existing customers. Now let me use an example of who benefits from Every Door Direct Mail. One of my customers has a property maintenance company and has 4 houses in a community of about 500 homes. Customer wants to gain new customers in this neighborhood so he does a mail campaign to 500 homes in this commmunity. By targeting the community as a whole they know who he is, that he is serving this community and with EDDM you send oversize mail pieces that look professional. EDDM can make your business if you know how to use it.”
